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Lab technologies exclusive to Genea clinics in Australia

Geri® incubation system

Genea Hollywood Fertility is closer than ever before to mimicking the undisturbed natural environment of a woman’s body – where a human embryo would normally be. Our Geri® incubation system has resulted in a 12.2% increase in the number of live births when compared to the traditional incubator and culture medium system^

Geri®, Genea’s benchtop incubator with individually controlled incubation chambers for each patient and time lapse camera allows scientists to continuously monitor embryos, which eliminates the need to open the incubator to check on embryo development. Other time lapse incubators on the market have multiple patients in the one space, meaning even if they had a single step media, embryos would still need to be disturbed when scientists check other patients’ embryos.
Geri incubator

Geri® Medium

Culture medium, the vital solution that supports embryo development outside the body, has traditionally needed to be replaced at different stages.  However, Genea has now developed a continuous culture Geri® medium, designed specifically for our incubator that is suitable for every stage of embryo development, enabling undisturbed embryo growth.
Geri medium

Grow by Genea® app

An Australian first app for smartphones and tablets giving IVF patients 24/7 access to photos and videos of embryos during the five days they spend growing in an incubator in the embryology lab. Through Grow by Genea®, IVF patients are able to download images and videos and share them with family and friends. Grow by Genea® allows many patients to feel more connected and involved in the process. 94% of patients agree Grow by Genea® improved their IVF experience*.

See how Grow by Genea® works

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When compared to the MINC incubator and Gems sequential media. Study performed in Genea’s Canberra, Wollongong, Liverpool, North West, RPA and Kent St laboratories, 2015-2019. The Geri incubation system was used in all Genea clinics by 2018. Published in a peer reviewed journal Fertility and Sterility and presented at the American Society of Reproductive Medicine (ASRM) congress in 2020, official reference being: Peura T, Murray A, Hesketh N, Dalati S, Bowman M, McArthur S (2020): Is the biggest impact on clinical IVF outcomes obtained by implementation of continuous media, time-lapse incubator or both? Fertil Steril 114 (3) Suppl., e129. DOI:
Based on responses to Grow® patient survey between May – October 2017 (91 patients). Data presented at Fertility Society of Australia Conference, October 2017. Adelaide.