Our technology

Ensuring you have access to leading technology is key when considering IVF treatment. Protecting your embryos, sperm and eggs in optimal fluid, offering consistency in freezing results and allowing embryos to grow in the most ideal environment all maximise the potential for you to have a baby in the least number of cycles possible.

There is a difference between the technologies used in IVF labs and subsequently, a patient’s potential of success.  Genea draws on more than 30 years’ experience in fertility treatment to offer the latest, most innovative technologies in the fertility sector. Our technologies are developed in house by our sister company, Genea Biomedx. Their unique access to our laboratory insights means they truly understand and create instruments that respond to the needs of patients and continuously work to improve success rates.
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Lab technologies exclusive to Genea clinics in Australia

Geri incubation system

Genea Hollywood Fertility is closer than ever before to mimicking the undisturbed natural environment of a woman’s body – where a human embryo would normally be. Our Geri incubation system has seen an increase of 39.1% of high grade embryos available for transfer and/or freezing^

Geri, Genea’s benchtop incubator with individually controlled incubation chambers for each patient and time lapse camera allows scientists to continuously monitor embryos, which eliminates the need to open the incubator to check on embryo development. Other time lapse incubators on the market have multiple patients in the one space, meaning even if they had a single step media, embryos would still need to be disturbed when scientists check other patients’ embryos.
Geri incubator

Geri Medium

Culture medium, the vital solution that supports embryo development outside the body, has traditionally needed to be replaced at different stages.  However, Genea has now developed a continuous culture Geri medium, designed specifically for our incubator that is suitable for every stage of embryo development, enabling undisturbed embryo growth.
Geri medium

Gavi vitrification

At Genea Hollywood Fertility, we use the world’s first automated vitrification instrument – Gavi – to freeze eggs and embryos. Traditionally done by hand by scientists, vitrification is a process that requires a high degree of precision and is vulnerable to human and environmental variances. Gavi automates and standardises key stages of the process and ensures eggs and embryos are consistently snap frozen, then stores them in a personalised Gavi pod until they are needed.

Watch the story of baby Harvey

Genea IVF success rates

Grow by Genea app

An Australian first app for smartphones and tablets giving IVF patients 24/7 access to photos and videos of embryos during the five days they spend growing in an incubator in the embryology lab. Through Grow by Genea, IVF patients are able to download images and videos and share them with family and friends. Grow by Genea allows many patients to feel more connected and involved in the process. 94% of patients agree Grow by Genea improved their IVF experience*.

See how Grow by Genea works

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When compared to the traditional incubator and culture medium system. Study performed at Genea Hollywood Fertility’s Perth laboratory. Data presented at Fertility Society of Australia Conference, October 2017. Adelaide.
Based on responses to Grow patient survey between May – October 2017 (91 patients). Data presented at Fertility Society of Australia Conference, October 2017. Adelaide.